Content Marketing: Grandma Drummer [VIDEO]
When a grandma walked into The Coalition Drum Shop in LaCrosse, Wisconsin, and started pounding away, someone there recognized a viral video in the making.
One Direction Opens Pop-Up Store At Mall Of America [VIDEO]
Fans of the irresistible British boy band One Direction will soon have a place to buy all kinds of stuff at the Mall of America.
Jason Mraz's Twittersourced Music Video [VIDEO]
Singer/songwriter Jason Mraz asked his fans to tweet what The Woman I Love means to them and included some of those tweets in the music video for that song.
PSY Earns $8 Million From Gangnam Style [VIDEO]
PSY will rake in at least $8.1 million this year, according to an analysis by The Associated Press of publicly available information and industry estimates.
Peter Gabriel Crowdsources Sledgehammer Remix Music Video [VIDEO]
Peter Gabriel has been asking his Facebook fans to recreate scenes from his amazing stop-motion animation Sledgehammer music video from 1986 via a custom Facebook Tab.
Taylor Swift Social-Sources Media Blitz For Her New Release [VIDEO]
Taylor Swift has selected a handful of her Twitter followers to literally follow her today and report on the behind-the-scenes of her media tour for her new album.
Trombone Shorty On Austin City Limits
An example of how a new Trombone Shorty fan discovered his music from hearing a brief clip of a song on air without knowing the artist’s name.
CBS' 1957 Sound Of Jazz Broadcast
On Sunday, December 8, 1957, CBS broadcast Sound Of Jazz, bringing together 32 leading jazz musicians for an hour-long tribute to the genre.
John Taylor: World's Fastest Guitarist
One way of getting attention for you or your band is through documented feats of remarkable musicianship, ideally record-setting musicianship.